What’s the first thing you need to do for your business? This article will help you to get your business on page one of Google, and increase your sales by introducing SEO marketing, what SEO specialists do, what’s SEO audit, and why it’s important.
What’s SEO marketing
Optimizing a website or webpage increases its search engine rankings, which results in increased traffic. Most strategies focus on Google since it is the most widely used search engine. Nevertheless, as search engines evolved over time, strategies became increasingly complex. Yet, four main factors determine where a web page appears:
Relevance
- The term describes how well the information on a website correlates with a search query.
- Content elements such as visible text, as well as images and videos, contribute to relevance.
- Optimum relevance can also be achieved through Meta elements such as title, Meta description, and alt tags.
Authority
- Authority refers to how important a page is compared with a given search query.
- Reputation is what gives authority, particularly among other experts and influencers in the field. Authority occurs when others view an individual or website as the foremost authority on a topic.
- A rating system evaluates authority by looking at the reputation of a website or individual.
Popularity
- Off-page SEO strategies include Link Popularity. It refers to the total number of links that point to a website.
- These links are of two types; internal and external.
- A link from your website or webpage is an internal link, while an external link is from another website. When an external website links to your site or any page of your site, search engines recognize that your site is popular.
- The use of Google’s PageRank technology is the most well-known method of factoring link popularity into search engine algorithms.
- As search engines place more emphasis on link popularity, having a large number of quality links to your site can improve your search engine ranking.
Trustworthiness
The trustworthiness of a website and its content is based on its legitimacy, transparency, and accuracy. To evaluate trustworthiness, raters consider several factors, including:
- The content on the website.
- Contact information.
- Content accuracy.
- Citing trustworthy sources.
What do SEO specialists do
- By testing, analyzing, and adapting a website to be optimized for search engines, a Search Engine Optimization specialist can rank the website higher in the search results on major search engines like Google and Bing.
- To increase traffic, leads, and brand awareness, experts optimize pages across websites to ensure search results are relevant and to create a positive user experience.
- Thus, SEO Experts are no different from any other marketing professional, they’re ultimately trying to boost sales for the companies they work for.
- SEO Specialists can increase the visibility of a company’s website on Google by utilizing SEO tools like Google Analytics. This results in major advantages for any business.
- Additionally, some marketers work closely with others on the marketing team to develop new initiatives and manage social media accounts to gain more traffic and engagement from users.
What is SEO audit
Auditing your SEO is a strategy regularly, it allows you to identify problems or errors that can negatively affect your site’s ranking, and is an essential part of keeping it up to date. An audit provides insight into a website’s performance, structure, and topics, as well as the overall traffic to the site. SEO audits typically reveal the following:
- Ensuring that Google is crawling, indexing, and rendering your site correctly.
- Identifying on-page SEO problems on your website.
- Assessing your off-page SEO for problems on other sites that link to or relate to your site.
- Testing your site’s user experience.
- Optimizing content keywords.
- Analyzing your website for duplications and thin content.
- Implementing and maintaining comprehensive reporting to monitor your website’s performance.
Why SEO audit is important
Auditing your website will help you to avoid:
- Inability to attract organic traffic due to site health problems.
- Lost sales opportunities or competitive disadvantage.
- Improper indexation of your site (which means search engines can’t find it).
- Penalized by Google for toxic links.
SEO audit checklist
You must add the site as a property in both Google Search Console and Google Analytics if you are performing an audit without the help of an SEO agency. Steps to follow when conducting an SEO audit:
- Identifying internal and external link-building opportunities.
- Identifying the potential information architecture improvements, such as redistributing internal linking structures or improving the user experience.
- Identifying content gaps – that need to be improved-
- Identifying the duplicated content.
- Optimizing web pages for related keywords to improve organic search.
- Optimizing Meta tags for relevant keywords
- Identifying pages to update.
- Running a page speed analysis.
- Scanning site errors.
Switching from HTTP to HTTPS to ensure security.
To summarize, regular checkups are important to ensure everything is in order. Lastly, keep in mind that your website is a living digital property. It isn’t typically static for long periods. Thus, regular audits are necessary and recommended at least once a year. By doing so, your teams can solve critical problems as they may arise. And will keep you competitive with the newest search engine best practices, and pay attention to your competition’s SEO activity.
Taiff hopes that you have enjoyed this article, and now you have a clearer understanding of SEO marketing, will be glad to work together! For any further comments feel free to contact us!
