{"id":2854,"date":"2022-08-08T11:00:03","date_gmt":"2022-08-08T08:00:03","guid":{"rendered":"https:\/\/taiff.net\/?p=2854"},"modified":"2023-04-28T15:59:26","modified_gmt":"2023-04-28T12:59:26","slug":"what-is-seo-heres-what-you-should-know-about-it","status":"publish","type":"post","link":"https:\/\/taiff.net\/en\/what-is-seo-heres-what-you-should-know-about-it\/","title":{"rendered":"What is SEO&#8230;Here&#8217;s what you should know about it"},"content":{"rendered":"<p>Is SEO something you&#8217;d like to learn more about? Let&#8217;s begin by understanding what is SEO, then we&#8217;ll discuss how it works.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/taiff.net\/en\/what-is-seo-heres-what-you-should-know-about-it\/#What_is_SEO\" >What is SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/taiff.net\/en\/what-is-seo-heres-what-you-should-know-about-it\/#How_does_SEO_work\" >How does SEO work?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span><span style=\"font-size: 14pt; color: #0000ff;\"><strong>What is SEO<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Search engine optimization (SEO) is a marketing strategy that focuses on boosting your website or blog on search engines. It is the practice of improving your website visibility using search engines and other online techniques, to get more traffic to your website.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_does_SEO_work\"><\/span><span style=\"font-size: 14pt; color: #0000ff;\"><strong>How does SEO work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">You publish content on your website, then Google bots or \u201cspiders\u201d crawl your site and review pages. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">After that, <a href=\"https:\/\/taiff.net\/seo-how-to-rock-your-site-to-the-top\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Google indexes<\/a> your page, and if your page successfully answers users\u2019 questions, your page can appear on the search engine result page for their query.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Why it\u2019s important?<\/strong><\/span><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">It may seem at first glance that search engine optimization is only relevant to &#8220;big brand&#8221; companies. However, search engine optimization is crucial for every business, regardless of its size, especially in today&#8217;s world.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Advertising in newspapers and on television, as well as using traditional marketing mediums, is no longer sufficient in the modern world. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Businesses of all sizes must engage in widespread and intensive Internet marketing campaigns to succeed in a highly competitive business world.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">A successful business website is the standard route to establishing an online presence and making sure that your business gets maximum exposure and publicity.<\/span><\/li>\n<\/ul>\n<p><iframe title=\"Intro to search engine optimisation (SEO)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/stHBZGm_hMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 14pt; color: #0000ff;\"><strong>The four core pillars of the SEO:<\/strong><\/span><\/h4>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt;\"><strong>Technical SEO:<\/strong> Search engine crawlability and indexability.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Content:<\/strong> Finding the most relevant, best answers to a prospect&#8217;s question.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>On-site SEO:<\/strong> Optimizing your content and HTML.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Off-site SEO:<\/strong> Earn authority and ensure Google stacks the deck in your favor.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">While some overlap exists between these four areas, understanding your strengths and weaknesses in relation to them is the key to focusing your efforts.<\/span><\/p>\n<h3><span style=\"font-size: 14pt;\"><strong><span style=\"color: #0000ff;\">Technical SEO<\/span><\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">It entails optimizing your website so you can be found, crawled, understood, and indexed by search engines s<\/span><span style=\"font-size: 14pt;\">uch as Google. Getting found and improving ranking is the goal.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong><span style=\"font-size: 14pt;\">Here are some key factors to consider:<\/span><\/strong><\/h5>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt;\"><strong>Crawl:<\/strong> Is your site search engine-friendly?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Index: <\/strong>Are the pages that should be indexed and returned clear to the search engine?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Mobile:<\/strong> Is your site mobile-friendly?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Speed:<\/strong> The speed at which your pages load is a crucial aspect of keeping your visitors satisfied.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Tech:<\/strong> Does your website use search engine-friendly technology or a content management system?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Hierarchy:<\/strong> How is your content structured on your website?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 14pt;\"><strong>Content<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u00a0Your website is just a wrapper for your content. <\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Regardless of what you do or where you do it, you need to tell prospects what you do, what you have done for them, and why someone should use you.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"> In addition, your content should also give your prospective customers tips on how to achieve their goals by providing them with useful information.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; color: #808080;\"><strong>We can roughly categorize your content as follows for service businesses:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt;\"><strong>Providing content for services:<\/strong> Where and what you do.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Providing credibility content:<\/strong> Your business benefits prospects. Promote your business to prospects earlier in the buying cycle by providing content that positions you as an expert.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 14pt; color: #0000ff;\"><strong>On\u2013page SEO<\/strong><\/span><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Your website should be optimized as a whole and at an individual page level.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>Assuming you have a well-structured site, applying sensible optimization is again relatively straightforward. The main areas to focus on here are<\/strong>:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Keyword research:<\/strong> Understand the language of your target audience.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Descriptive URLs:<\/strong> Ensure each URL is simple and descriptive.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Page titles:<\/strong> Use keywords naturally within the page title.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Meta descriptions:<\/strong> Craft Meta descriptions like they were ad copy to drive clicks.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Content optimization:<\/strong> Sensibly use keywords and variations in your page copy.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Good user experience (UX): <\/strong>Ensure your site is easy to use and navigate. Strong calls to action, make it easy for your users to know what to do next.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Structured data markup: <\/strong>It helps search engines understand how to display content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 14pt;\"><strong><span style=\"color: #0000ff;\">Off-page SEO (<\/span><\/strong><\/span><span style=\"color: #0000ff;\"><strong style=\"font-size: 14pt;\">Authority building)<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u00a0The ultimate goal of SEO is to build authority, and all rivers eventually lead to this point. Link building is a key component of building your authority. <\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Developing strong organic rankings is still dependent on links; however, that&#8217;s a challenging part.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>Off-page tactics include: <\/strong><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt;\">Building a brand.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Building citations.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Creating content.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Social media.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">As a result, your site will gain authority, trust, and relevance from search engines and users alike.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>Here&#8217;s how you can think about it:https:\/\/taiff.net\/services\/seo\/<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff; font-size: 14pt;\"><strong>On-page SEO = your website<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff; font-size: 14pt;\"><strong>Off-page SEO = SEO on another site or platform<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>In a nutshell,<\/strong> SEO works by demonstrating to search engines that your content is the most relevant for each topic. As a result, all <a href=\"https:\/\/www.semrush.com\/blog\/category\/seo\/\" target=\"_blank\" rel=\"noopener\">search engines<\/a> strive to provide users with the most accurate, useful results.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">The specifics of how you optimize for a search engine depend on the engine you&#8217;re targeting. Google&#8217;s algorithm is the key to increasing organic traffic to your website.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/taiff.net\/services\/seo\/\">Taiff<\/a> hopes that you have enjoyed this article, and now you have a clearer understanding of SEO, will be glad to work together!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"> For any further comments feel free to contact us!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is SEO something you&#8217;d like to learn more about? Let&#8217;s begin by understanding what is SEO, then we&#8217;ll discuss how it works. What is SEO Search engine optimization (SEO) is a marketing strategy that focuses on boosting your website or blog on search engines. It is the practice of improving your website visibility using search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowzIa7DA:productID":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-2854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":13,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts\/2854\/revisions"}],"predecessor-version":[{"id":2871,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts\/2854\/revisions\/2871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/media\/2857"}],"wp:attachment":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}