{"id":673,"date":"2022-02-15T06:56:17","date_gmt":"2022-02-15T06:56:17","guid":{"rendered":"https:\/\/taiff.net\/?p=673"},"modified":"2023-04-28T16:19:11","modified_gmt":"2023-04-28T13:19:11","slug":"8-tips-for-naming-your-startup-business","status":"publish","type":"post","link":"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/","title":{"rendered":"Choosing a business name can be challenging, but here are 8 tips to guide you"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">Finding the right name for your startup can have a significant impact on your success. However, it can also be challenging and time-consuming. The wrong name can do worse than failing to connect with customers; it can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts.<\/span><\/p>\n<p><iframe title=\"How To Come Up With A GREAT Brand Name For Your Business\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Sph2-qD4EiQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#Whether_you_leverage_your_network_to_help_in_naming_your_startup_or_small_business_to_find_a_name_on_your_own_or_you_are_going_to_hire_professionals_to_help_with_that_Here_are_12_helpful_suggestions_on_how_to_come_up_with_a_winning_name_for_your_business_1_Avoid_hard-to-spell_names\" >Whether you leverage your network to help in naming your startup or small business to find a name on your own or you are going to hire professionals to help with that. Here are 12 helpful suggestions on how to come up with a winning name for your business: \n1. Avoid hard-to-spell names<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#2_Think_about_what_you_want_your_business_name_to_convey\" >2. Think about what you want your business name to convey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#3_Test_your_company_business_name_with_others\" >3. Test your company business name with others<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#4_Get_the_com_domain_name\" >4. Get the .com domain name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#5_Be_careful_with_geographic_names\" >5. Be careful with geographic names<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#6_Avoid_obscure_words_Company_names_that_help_tell_stories_can_be_powerful_and_memorable_think_about_Google_for_example_But_obscure_words_or_references_might_be_difficult_to_spell_or_pronounce_Be_especially_sensitive_if_youre_trying_to_reach_a_mass_audience_such_as_the_Internet_Obscure_or_invented_names_can_work_%E2%80%93_Xerox_is_a_great_example_%E2%80%93_but_this_often_requires_a_huge_marketing_budget_and_tremendous_effort\" >6. Avoid obscure words \nCompany names that help tell stories can be powerful and memorable (think about Google, for example). But obscure words or references might be difficult to spell or pronounce. Be especially sensitive if you\u2019re trying to reach a mass audience (such as the Internet). Obscure or invented names can work \u2013 Xerox is a great example \u2013 but this often requires a huge marketing budget and tremendous effort.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#7_Try_to_stand_out_from_the_crowd\" >7. Try to stand out from the crowd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/taiff.net\/en\/8-tips-for-naming-your-startup-business\/#8_Use_subtle_psychology\" >8. Use subtle psychology<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whether_you_leverage_your_network_to_help_in_naming_your_startup_or_small_business_to_find_a_name_on_your_own_or_you_are_going_to_hire_professionals_to_help_with_that_Here_are_12_helpful_suggestions_on_how_to_come_up_with_a_winning_name_for_your_business_1_Avoid_hard-to-spell_names\"><\/span><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\">Whether you leverage your network to help in naming your startup or small business to find a name on your own or you are going to hire professionals to help with that. Here are 12 helpful suggestions on how to come up with a winning name for your business:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"color: #0000ff; font-size: 14pt;\"><b>1. Avoid hard-to-spell names<\/b><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\">You should avoid getting potential customers confused about how to find your business while you are marketing your business online.<\/span><\/span><\/li>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\"> You want to avoid having to continually correct the misspelled version of your name. Keep it simple.<\/span><\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Think_about_what_you_want_your_business_name_to_convey\"><\/span><span style=\"color: #0000ff; font-family: georgia, palatino, serif; font-size: 14pt;\"><b>2. Think about what you want your business name to convey<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">The company name is an essential part of your company\u2019s <a href=\"https:\/\/taiff.net\/branding-is-like-doing-a-pitch\/\">brand identity<\/a>.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\"> The name will appear on your business cards, letterhead, website, promotional materials, products, and pretty much everywhere in print to identify your company or your company\u2019s products and\/or services.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Test_your_company_business_name_with_others\"><\/span><span style=\"color: #0000ff; font-family: georgia, palatino, serif; font-size: 14pt;\"><b>3. Test your company business name with others<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">It\u2019s good to involve your friends, family, employees, and customers in finding a name for your company.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\"> However, there are risks as people may be upset if you don\u2019t pick a name they think is excellent.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">If you are planning to involve others, pick a small group of people who understand you and your business (and pick a mix of types of brains so that you can have some variety) this will help you in finding the best name to fit your business!<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">Once you&#8217;ve selected a few possible choices, you can share them with your trusted friends, family, and customers to get some feedback about the name.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Get_the_com_domain_name\"><\/span><span style=\"color: #0000ff; font-family: georgia, palatino, serif; font-size: 14pt;\"><b>4. Get the .com domain name<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\">We advise securing the \u201c.com\u201d domain name for your business rather than alternatives such as .net, .org, .biz, or other possible domain extensions.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\"> Customers tend to associate a .com name with a more established business.<\/span><\/span><\/li>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\"> Undoubtedly, someone will already own your desired .com name, but many domain owners are willing to sell their name for the right price.<\/span><\/span><\/li>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\">You need a corresponding domain name for a website and want to avoid any trademark disputes. Also make sure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Pinterest.<\/span><\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Be_careful_with_geographic_names\"><\/span><span style=\"color: #0000ff; font-family: georgia, palatino, serif; font-size: 14pt;\"><b>5. Be careful with geographic names<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">Some people use their city, state, or region as part of their company name.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\"> If you plan only to work in your city, then this might serve you well.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\"> But a geographic name could hinder you later. You can find lots of examples who succeed in their city\/county but once they decide to go out of their city\/ county they change their name to something else to suit the changes they want to go through.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_Avoid_obscure_words_Company_names_that_help_tell_stories_can_be_powerful_and_memorable_think_about_Google_for_example_But_obscure_words_or_references_might_be_difficult_to_spell_or_pronounce_Be_especially_sensitive_if_youre_trying_to_reach_a_mass_audience_such_as_the_Internet_Obscure_or_invented_names_can_work_%E2%80%93_Xerox_is_a_great_example_%E2%80%93_but_this_often_requires_a_huge_marketing_budget_and_tremendous_effort\"><\/span><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #0000ff; font-size: 14pt;\"><b>6. Avoid obscure words<\/b><b><br \/>\n<\/b><\/span><span style=\"font-weight: 400;\">Company names that help tell stories can be powerful and memorable (think about Google, for example). But obscure words or references might be difficult to spell or pronounce. Be especially sensitive if you\u2019re trying to reach a mass audience (such as the Internet). Obscure or invented names can work \u2013 Xerox is a great example \u2013 but this often requires a huge marketing budget and tremendous effort.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"7_Try_to_stand_out_from_the_crowd\"><\/span><span style=\"font-family: georgia, palatino, serif; font-size: 14pt; color: #0000ff;\"><b>7. Try to stand out from the crowd<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">The worst approach a company can take is to mimic its rivals. All you need to do as a startup is to find new creative ideas that your competitors don\u2019t have. This will help you to shine and to outperform your competitors, even if you all provide the same services or products, the creative idea will differentiate you from others.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"8_Use_subtle_psychology\"><\/span><span style=\"color: #0000ff; font-family: georgia, palatino, serif; font-size: 14pt;\"><b>8. Use subtle psychology<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">Getting into the psychology of words can\u2019t be easy at all. The range of advice includes choosing a two-syllable word, rather than one or three, and finding an onomatopoeia to evoke a sound associated with whatever service you are providing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">The researches show around the emotional impact of certain word categories; fruit names are apparently calming (Apple, Blackberry).<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><a href=\"https:\/\/taiff.net\/services\/branding\/\">Taiff<\/a> hopes that you have enjoyed this article, and now you have a clearer understanding of choosing your business name, will be glad to work together!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"> For any further comments feel free to contact us!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the right name for your startup can have a significant impact on your success. However, it can also be challenging and time-consuming. The wrong name can do worse than failing to connect with customers; it can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowzIa7DA:productID":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":13,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":3420,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/posts\/673\/revisions\/3420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/media\/920"}],"wp:attachment":[{"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taiff.net\/en\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}