Many of us are aware of the importance of writing “content marketing” for companies of whatever size, whether they are emerging, medium or large.
As a result of the extreme competitiveness in the business market today, its importance has become very high, as it is the best way to highlight the actual quality of the product or service.
What is Content Marketing and How do Write Featured Marketing Content?
We do not exaggerate when we talk that content marketing is one of the effective marketing methods, and many stores and companies praise it as a fundamental reason to increase their profits, but what is meant by marketing content?
What is the definition of marketing content?
A strategy and one of the forms of effective marketing that focuses entirely on writing and publishing content for the target group with the aim of attracting it significantly and its goal is to fully direct the behavior of customers towards buying from the brand.
It can also be published on social media and on websites but is very far from literary writing and journalistic writing.
Let’s simplify it for you if you’re looking in a store at a product where you’ve read a description of a product to the end without getting bored and feeling very convinced of the product and want to buy it, then you’re reading premium marketing content.
Or if you feel like you’re getting the most out of your reading to describe one of the services you want.
Yes, the idea has come from marketing content, it is content that always tells you that the product is distinct from competitors, that it is unique and its specifications and adds value to you that you need.
It’s simple to know the needs and desires of your customers and harness content that meets that.
If your question is whether we consider it a type of marketing, I will answer you yes it is one of the most important types and its goal is always to reach the feelings and needs of the target group.
What is its importance?
Let me tell you about its importance by asking you about your experience in an online store, or a social media when you searched for the product you need and looked at the title and content and found that it doesn’t mention all the specifications you need.
What happened then is that you definitely lost your trust in this store, no matter how distinctive this store is in its prices or even the quality of its products, and you were not convinced even by 2% because it did not create integration and confidence for you to complete the purchase process.
Yes content is everything and it is the king the importance of writing content marketing lies in through:
- A complete impression in the customer’s mind of you and your distinction from others
- Great competitive value.
- Build trust in the customer in you.
- It helps you retain existing customers.
- Turn potential customers into targets.
- Ability to attract new customers.
What are its types?
Perhaps the prevailing idea among many is that it is limited only to written content, but this idea is very limited because it has several forms, including
Textual content: such as posts on social media, website articles, and e-books.
Acoustic: It is represented by podcasts.
Visual content in its forms: videos, rails, still and moving images, and infographics.
Specifications of premium marketing content
First: attractive and interesting.
Second: Brief to the extent that it does not harm the reader.
Third, it does not contain misleading phrases.
Fourth: Clear and does not need explanation.
Fifth: Addresses the feelings and needs of the client.
Sixth: One of its most important qualities is to be very convincing.
Seventh: Provides answers to all questions.
Eighth: It is preferable to contain phrases that motivate the decision to buy.
Ninth: There is consistency and coherence between its parts.
Components of content marketing
It should contain several interrelated elements, including:
Primary Title: It should be concise and attractive
The introductory introduction preferably contains phrases that contain the problem, or need of the client and are presented in an innovative way.
Basic content: The focus is on presenting the features of the product or service and the practical solutions provided by your brand to the problems presented in the introduction.
A distinctive idea to add a brief sentence that summarizes all of the above.
A sentence, phrase, or call to action: A prominent phrase either to make a purchase decision or to take executive action on a product or service.
How to Write Narrative Marketing Content
Perhaps the best type of content and the closest to the reader’s mind and feelings is narrative content, but how can you make narrative content marketable:
Create for your product or service real characters with problems as you solve them
Example: If you are the owner of a medical pillow store, you can say that Ahmed suffers from permanent pain in his neck and back as a result of working long office hours.
But do you think that getting rid of pain is difficult, no, we would like to tell you that it is very easy because our pillows provided him with complete comfort after a long day of work.
How do I judge the success or failure of my content marketing?
- Views on your marketing content on social media platforms.
- Traffic on your website
- Interact with and share your content.
- The number of followers has increased significantly.
- Frequent purchases.
How to be a marketing content writer
The qualities you should possess as a marketing content writer are very simple and not complicated, including:
Distinctive research skills: in order to be able to obtain integrative information and to be able to formulate in a distinctive way.
Ability to be concise: Your ability to write concise phrases without harming the meaning is very important.
Competitor Study: You should do an integrated market study with an integrated comparison of your products and
services with competitors and differentiate from them.
You have to be convincing: this greatly facilitates the purchase process.
Being organized: Able to write a sequence of ideas in a distinctive way that pulls the reader.
Creativity: The more you are special, the greater the reader’s demand and confidence in you and how innovative you are, leading to an easy purchase
Highlights to become a distinguished marketing content writer
We will give you many tips and guidelines that will help you excel in the field of marketing writing, including:
Read a lot and make your day a time for visual nutrition and reading premium marketing content.
Plan before writing marketing content and set all goals
Always ask yourself: Does the content you have written convey the marketing message completely?
You wouldn’t become a professional writer without daily practice
Focus on the results of the benefits and not just the advantages and specifications.
Diversify your content between: Visual, Audible, and Written
Focus on persuasive words and phrases such as limited time, discount, gold guarantee, strongest offer, don’t miss the discount… and so on.
If you write an article, choose a very special title.
Make your content timely
Marketing content is one of the most important reasons that contribute to the spread of your brand significantly and perhaps its importance lies in the fact that it turns any potential customer into a target person for your business.
Perhaps its importance lies in several points:
- Highlight the importance of the brand in satisfying the needs and desires of customers and filling their gap
- The ability to gain the trust of the customer or customer significantly.
- Differentiate yourself from competitors.
- It helps convert potential customers into target customers.
- Contributes significantly to the retention of existing customers.
- Increase sales.
If you are a business owner and want to cooperate with a company that guarantees you to write all kinds of content with advertising for your brand with the work of designs in full, we at Taif offer you integrated digital marketing services do not hesitate to contact us to get all their services