What is SEO…Here’s what you should know about it

what is seo | Taiff

Is SEO something you’d like to learn more about? Let’s begin by understanding what is SEO, then we’ll discuss how it works.

What is SEO

Search engine optimization (SEO) is a marketing strategy that focuses on boosting your website or blog on search engines. It is the practice of improving your website visibility using search engines and other online techniques, to get more traffic to your website.

How does SEO work?

  • You publish content on your website, then Google bots or “spiders” crawl your site and review pages.
  • After that, Google indexes your page, and if your page successfully answers users’ questions, your page can appear on the search engine result page for their query.

Why it’s important?

  • It may seem at first glance that search engine optimization is only relevant to “big brand” companies. However, search engine optimization is crucial for every business, regardless of its size, especially in today’s world.
  • Advertising in newspapers and on television, as well as using traditional marketing mediums, is no longer sufficient in the modern world.
  • Businesses of all sizes must engage in widespread and intensive Internet marketing campaigns to succeed in a highly competitive business world.
  • A successful business website is the standard route to establishing an online presence and making sure that your business gets maximum exposure and publicity.

The four core pillars of the SEO:

  1. Technical SEO: Search engine crawlability and indexability.
  2. Content: Finding the most relevant, best answers to a prospect’s question.
  3. On-site SEO: Optimizing your content and HTML.
  4. Off-site SEO: Earn authority and ensure Google stacks the deck in your favor.

While some overlap exists between these four areas, understanding your strengths and weaknesses in relation to them is the key to focusing your efforts.

Technical SEO 

It entails optimizing your website so you can be found, crawled, understood, and indexed by search engines such as Google. Getting found and improving ranking is the goal.

Here are some key factors to consider:
  • Crawl: Is your site search engine-friendly?
  • Index: Are the pages that should be indexed and returned clear to the search engine?
  • Mobile: Is your site mobile-friendly?
  • Speed: The speed at which your pages load is a crucial aspect of keeping your visitors satisfied.
  • Tech: Does your website use search engine-friendly technology or a content management system?
  • Hierarchy: How is your content structured on your website?



  •  Your website is just a wrapper for your content.
  • Regardless of what you do or where you do it, you need to tell prospects what you do, what you have done for them, and why someone should use you.
  • In addition, your content should also give your prospective customers tips on how to achieve their goals by providing them with useful information.

We can roughly categorize your content as follows for service businesses:

  • Providing content for services: Where and what you do.
  • Providing credibility content: Your business benefits prospects. Promote your business to prospects earlier in the buying cycle by providing content that positions you as an expert.

On–page SEO

  • Your website should be optimized as a whole and at an individual page level.
  • There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.


Assuming you have a well-structured site, applying sensible optimization is again relatively straightforward. The main areas to focus on here are:

  • Keyword research: Understand the language of your target audience.
  • Descriptive URLs: Ensure each URL is simple and descriptive.
  • Page titles: Use keywords naturally within the page title.
  • Meta descriptions: Craft Meta descriptions like they were ad copy to drive clicks.
  • Content optimization: Sensibly use keywords and variations in your page copy.
  • Good user experience (UX): Ensure your site is easy to use and navigate. Strong calls to action, make it easy for your users to know what to do next.
  • Structured data markup: It helps search engines understand how to display content.


Off-page SEO (Authority building)

  •  The ultimate goal of SEO is to build authority, and all rivers eventually lead to this point. Link building is a key component of building your authority.
  • Developing strong organic rankings is still dependent on links; however, that’s a challenging part.

Off-page tactics include:

  • Building a brand.
  • Building citations.
  • Creating content.
  • Social media.

As a result, your site will gain authority, trust, and relevance from search engines and users alike.


Here’s how you can think about it:https://taiff.net/services/seo/

On-page SEO = your website

Off-page SEO = SEO on another site or platform


In a nutshell, SEO works by demonstrating to search engines that your content is the most relevant for each topic. As a result, all search engines strive to provide users with the most accurate, useful results.

The specifics of how you optimize for a search engine depend on the engine you’re targeting. Google’s algorithm is the key to increasing organic traffic to your website.

Taiff hopes that you have enjoyed this article, and now you have a clearer understanding of SEO, will be glad to work together!

For any further comments feel free to contact us!


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